Projects

A running list of things I’ve built or worked on — mostly projects where I had real ownership and learned something the hard way.
  • Vorank
    AI-enabled SEO writing tool. Built an AI-powered tool to help small teams produce SEO content without heavy editorial overhead.
    Focus: product discovery, UX trade-offs, AI tooling
    Visit
  • The Bon Pet
    Consumer brand for artisanal pet meals. Built and ran a direct-to-consumer brand for fresh pet meals; grew to ~$10k MRR while handling fulfilment and customer experience end to end.
    Focus: operations, customer experience, fulfilment
    Visit
  • Schema - Synthesis Partners
    Track strategic signals by discovering patterns in large datasets.
    Focus: Backend work on a database that uses topic modelling to surface change drivers and strategic signals across large corpora. Used by F500 companies for signal tracking and analysis.
    Visit
  • Ninja Easy - Ninja Van
    Backend lead for a parcel delivery product. Led backend development from 0 to ~13k orders in five months; a later iteration drove ~80% growth.
    Focus: system design, cross-team coordination, scaling
    Visit
  • Notifications Platform — Ninja Van
    High-scale messaging and reliability systems. Built and maintained notification infrastructure handling 100M+ Kafka events/day across SMS, email, and push.
    Focus: distributed systems, observability, cost optimisation
  • LivePlug — Ninja Van
    Live commerce tooling. Built internal tools to support live selling workflows, including streaming, inventory, and order management.
    Focus: rapid experimentation, internal tooling, feedback loops
  • AfterClass
    Co-founder, student platform. Co-founded a student platform that reached 10k users and 4.5M page views within three months.
    Focus: early-stage product building, growth, execution
    Pitch deckVisitCode